Leina and Fleur
Date | July 2021 - July 2022
Role | Digital Designer
Brand | Leina and Fleur
Responsible for creating user-centric designs using digital technologies for various marketing channels, including weekly newsletters, social media, email automation, and landing pages. This involves conceptualising ideas, choosing appropriate visuals, and crafting compelling copy. I also build, monitor, and optimize targeted eDMs, as well as design bespoke landing pages for paid advertising and SEO purposes.
Email Design
Increase in Engagement
July 21 - Open Rate 28.3%, CTR 5%
May 22 - Open Rate 38.5%, CTR 7.1%
Updated Design Features
A mixture of location and studio product photography
Header with logo and New Arrivals, Dresses, Separates and Sale CTAs
New Arrivals email showing featured styles to encourage higher click through to discover more
New Arrivals and Sale banners in the footer
New Facebook Live block
Featured product eDMs
Product Photography
To achieve a consistent aesthetic across all pages and collections, we transitioned from location-based product photography to studio imagery. This allowed us to showcase fresh arrivals every week, each featuring a distinct print as a cohesive collection.
Blog Redesign
Blog Landing Page
Overlay on all images to highlight copy
Copy aligned to the bottom left
Blog Page
Hero block built with the ability to upload desktop and mobile imagery
Full-width hero image to align the imagery across the site
Smaller mobile hero to have copy above the fold
New format to allow for section blocks with imagery