Caitlin is a digital and ecommerce specialist focused on creating engaging, user-centric digital experiences.

As an avid design professional, I have worked within niche and competitive industries, that rely on innovative thinking, professionalism, and relationship building, to set yourself apart from competitors and establish a point of difference. Bridging the principles of brand identity and customer experience with digital design to craft creative and impactful design solutions for the modern age.

I love to incorporate creativity into all facets of my life. I design and sew my own clothes, don’t necessarily like to cook but love to eat, and am currently learning how to use procreate to design my own fabrics.

Education

  • Foundations of User Experience (UX) Design

  • Start the UX Design Process: Empathize, Define, and Ideate

  • Build Wireframes and Low-Fidelity Prototypes

  • Conduct UX Research and Test Early Concepts

  • Create High-Fidelity Designs and Prototypes in Figma

  • Diploma of Applied Fashion Design & Merchandising | Melbourne School of Fashion 2017

Software

  • Salesforce

  • Shopify

  • Contentstack

  • Figma

  • Adobe Creative Suite

  • Asana/Trello/Wrike

  • Emarsys

  • Klaviyo

  • Oracle Responses

  • Adobe Campaign

  • MailChimp

  • Microsoft Office Suite

  • MAC Operating System

Skills

  • CX/UX/UI

  • eCommerce

  • Stakeholder Management

  • Project Coordination

  • Marketing & Promotion

  • Solution Focused

  • Team Collaboration Skills

  • Reporting & Metrics